Yes& Acquires Atlanta B2B Agency Modo Modo to Grow Market Reach
Yes& has purchased Modo Modo, a B2B marketing agency known for serving healthcare, fintech, and tech clients in Atlanta.
If you follow the marketing agency world, here's a deal worth noting: Yes& just acquired Modo Modo, a B2B-focused agency based in Atlanta. The move was announced June 22, 2026, and signals that Yes& is serious about deepening its footprint in one of the South's fastest-growing business hubs.
Modo Modo isn't a generalist shop — it's built a reputation specifically in the business-to-business space, meaning it helps companies market to other companies rather than everyday consumers. That's a distinct skill set, and Modo Modo has honed it across some pretty demanding industries: healthcare, fintech, manufacturing, energy, and technology. In other words, these are sectors where the buying decisions are complex, the sales cycles are long, and generic marketing just doesn't cut it.
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For Yes&, snapping up Modo Modo looks like a two-for-one play — you get both the specialized B2B talent and a stronger physical presence in Atlanta, a metro area that has become a magnet for Fortune 500 companies and startups alike. Expanding into a city with that kind of corporate density makes strategic sense if you're an agency looking to grow your client roster.
The acquisition reflects a broader trend in the agency world, where larger firms are buying specialized boutiques rather than trying to build niche expertise from scratch. Modo Modo's cross-industry experience gives Yes& a ready-made portfolio and, presumably, a client list that spans some of the economy's most active sectors right now.
Details on deal terms were not disclosed. Continue reading at GlobalNewswire.
