McCarthy Jumping Team Buys First PJL Franchise for $50M
Jason McCarthy's firm acquires the debut Premier Jumping League team in a landmark $50M deal, signaling serious investor confidence in elite show jumping.
Professional show jumping just got a major financial vote of confidence. The Premier Jumping League (PJL) announced that Jason McCarthy — negotiator, investor, and competitive race car driver — along with his company McCarthy Jumping League LLC, has snapped up the league's first-ever franchise in a historic $50 million acquisition.
If you're not already in the world of equestrian sports, think of the PJL as a rising professional league built around high-stakes show jumping — the kind where horse and rider clear tall fences at speed for serious prize money and prestige. The fact that a seasoned dealmaker like McCarthy is willing to drop $50 million on a founding team slot says a lot about where insiders think this sport is headed commercially.
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McCarthy's background is a little outside the typical sports-ownership mold. He's not just a passive check-writer — his resume includes hands-on competitive racing, which suggests he's the type of owner who appreciates the athletic side of the investment, not just the bottom line. That blend of deal-savvy and sporting credibility could help the PJL attract more serious franchisees down the road.
For the PJL, landing a $50 million anchor franchise is a legitimizing moment. Early franchise sales set the tone for a league's perceived value, and kicking things off at this price point positions professional jumping alongside other emerging sports properties that have attracted wealthy ownership groups in recent years. Whether the league can build the fan base and media presence to justify that valuation is the next big question to watch.
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