Hagerty Expands to UK With $43M Bennetts Acquisition
Hagerty is spending $43 million to buy British motorsport insurer Bennetts, marking a major international push for the classic car brand.
Hagerty, the beloved American insurer and media brand best known for covering classic and collector cars, is making a serious move across the Atlantic. The company has signed a $43 million deal to acquire Bennetts, a well-established UK-based motorcycle and motorsport insurance provider. It's a significant bet that Hagerty's enthusiast-focused model can translate beyond US borders.
For those unfamiliar, Bennetts isn't some small garage operation — it's one of Britain's most recognized names in bike and motorsport insurance, meaning Hagerty isn't just buying market share, it's buying credibility with a passionate audience that already knows and trusts the brand. That's exactly the kind of foothold a company needs when entering a new market.
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From a strategic standpoint, this deal signals that Hagerty sees real room to grow its community-driven approach to specialty insurance in Europe. Rather than building from scratch overseas, snapping up an established player like Bennetts lets them skip the awkward introduction phase and get straight to serving customers who live and breathe motorsport culture.
The $43 million price tag is notable — it's not a trivial sum, but for a company looking to establish a durable international presence, acquiring a trusted local brand can be far more cost-effective than years of organic growth and marketing spend. Whether this becomes the first of several European moves remains to be seen, but the direction of travel is pretty clear.
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