eToro Acquires TradeZero Amid 30% Drop in Crypto Revenue
eToro is buying TradeZero to grow its US footprint, even as its crypto-related revenue slid roughly 30% quarter-over-quarter.
If you thought crypto was still printing money for every trading platform out there, eToro has some news for you. The popular social trading app just announced it's acquiring TradeZero — a move squarely aimed at beefing up its presence in the highly competitive US market. The timing is notable, to say the least.
Why notable? Because eToro simultaneously disclosed that its crypto-related revenue dropped by around 30% compared to Q2 2025. That's a meaningful slide, and it signals that even well-known platforms aren't immune to the cooling-off periods that cryptocurrency markets are famous for. When crypto trading volumes dry up, so does that sweet transaction revenue.
Read more Ravencoin Eyes Four-Day Transaction Rollback After Block Flaw →
So why buy a company right now? Expanding into the US — arguably the world's most lucrative retail brokerage market — is a long-game play. TradeZero gives eToro an established foothold and, presumably, a ready-made user base and regulatory infrastructure it would have otherwise spent years building from scratch. In other words, eToro is using this moment to invest in future growth rather than hunker down.
The deal underscores a broader trend among fintech and crypto-adjacent platforms: diversify your revenue streams before the next bear market does it for you. By adding TradeZero's capabilities to its ecosystem, eToro appears to be hedging its bets — leaning into traditional equities and US retail trading to cushion itself against the volatility that crypto revenue brings with it.
Whether this acquisition pays off will depend heavily on how quickly eToro can integrate TradeZero and convert new US users into active traders across its full product lineup. Continue reading at Cointelegraph.
