20 Stocks That Could Lose Money Even in a Bull Market
Not every stock rises with the tide. These 20 picks may drag your portfolio down even when markets are surging.
It's easy to assume that a rising market lifts every stock in your portfolio — but that's simply not how it works. Even during roaring bull runs, some stocks consistently bleed money, and owning them can quietly wreck your returns while the broader indexes are posting big gains. Think of it like being at a party where everyone else is having a great time and you're somehow still miserable.
MarketWatch has identified 20 stocks that analysts consider poor bets regardless of the market's overall direction. These aren't just temporarily out-of-favor names — they're the kind of holdings that carry structural problems serious enough to drag them lower even when investor sentiment is broadly optimistic. That's a tough situation to be in, and it's one that can sneak up on everyday investors who assume a bull market is a rising tide that lifts all boats.
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The takeaway here is pretty straightforward: market conditions matter a lot, but they're not everything. Company fundamentals, debt levels, competitive pressures, and shrinking revenue can all conspire to sink a stock even when the S&P 500 is hitting new highs. If any of these 20 names are sitting in your brokerage account right now, it's probably worth asking whether you're holding on out of conviction or just hope.
As a casual investor, it's worth regularly stress-testing your portfolio — not just asking "will the market go up?" but also "would my stocks still make money if everything else did?" That second question is way harder to answer, and it's the one that separates disciplined investors from people who get lucky in good times and crushed in bad ones. Pruning the losers before a downturn hits is almost always easier than recovering from avoidable losses.
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